In 2019, Thumbtack redefined its values — a months-long project that took input and collaboration from every team, at every level of the company. We were challenged as a design and writing team to create a visual expression that the whole team could rally behind and identify with. 

I independently created all print, digital and spatial assets for the launch in close partnership with our production team. I paired with our Lead Copywriter to thoughtfully create signage, t-shirts, printed collateral, stickers, posters and presentation slides, which were meant to get the company excited about our new values. The launch was a success and we noticed people using the values in everyday speech. The stickers were snatched up so fast —  we had trouble replenishing the supply!