TackMasters are hand-selected brand ambassadors who plan community meet-ups in their hometowns at least twice a year and take a lead role in fostering business networks all over the country. I was tapped to help create an identity and swag box for these special individuals who are near and dear to the Thumbtack brand.

With this project, we wanted to create a logo that shouted Thumbtack pride and excitement. Tackmasters would be building dedicated communities and they'd be wearing this logo on their t-shirts and other swag. For the swag box we kept it playful, giving TackMasters a selection of goodies to make them feel special and celebrated, and give them a sense of pride. We also wanted all of these items to be things they could actually use when putting on events. We created many fun swag items, including enamel pins, t-shirts, socks, temporary name tags and a guide book to help them plan and execute the best community meet-ups. Oh and of course a personal confetti popper to get the party started.