Thumbtack helps guide homeowners through each season, showing them which projects to complete and when. This seasonal maintenance campaign was an opportunity to educate and explain home maintenance, which lent itself to a more editorial look and feel.

To achieve this, I brought in more lifestyle imagery and a sans-serif font: small visual cues to our customer that this series is unique, standalone, and worth spending time with. Creating a visual architecture for this campaign has been one of my favorite unlocks at Thumbtack.