Yardzen helps people live better lives outisde, no matter the season. This gift guide campaign was an opportunity to educate and explain outdoor living, which lent itself to a more editorial look and feel.

I worked closely with the head of brand to create a series of emails, ads and a landing page focused around the idea of giving the gift of being outside and the sub-categories that could come out of that. This allowed us to showcase Yardzen packages as well as affiliate products all while educating people about Yardzen.