Branding for Camp Heck Ya, an imaginary (for now!) summer camp created to  increase exposure and education for kids with limited access to the outdoors. I chose this topic as my capstone project for my last semester of University as a way to combine my love for branding and print-making with my adoration for nature and kids. And boy oh boy was it fun to design and create! For this project I completed a full branding suit and created swag that encompassed the spirit and the excitement of summer camp. My favorite deliverable for the project was a mock care package that would be sent to each camper during their stay.

The name Heck Ya is representative of how I live my life, looking at each new opportunity and adventure with positivity and excitement. I love this phrase so much I got it tattooed on my arm (sorry, Mom).